Author Archives: Jessica Ruby

About Jessica Ruby

Jessica Ruby is the Toronto Editor in Chief and Co-Founder of this here Website. She has a passionate hatred of pigeons & avocados and a passionate love of music & (all other kinds of) food. You can find her most weekends imbibing in Trinity Bellwoods Park. Be sure to follow her on twitter at @Really_ruby and follow N_ at @NUndergroundTO

Bahamas Release New Album: Bahamas is Afie

Stop everything you’re doing. Bahamas is letting you stream their new album. One of my favourite local Toronto bands, I once heard Bahamas described as “kind of like Jack Johnson, only good.” This light soul soothing music is perfect for chilling…

Who’s the Opener? A Rant on Bands & Branding

I realize words like “branding” and “marketing” just seem douchy when talking about independent music. When bands are starting out, they worry about their image, but more often than not, don’t think of it in marketing terms. As someone who…

The Kensington Brewing Company is Coming to Kensington

The Kensington Brewing Company (aka KBCo) is bringing it’s brewery to the historic Kensington Market.  KBCo is best known for it’s popular Augusta Ale. As craftsmen, they believe in good beer and in Kensington Market. Toronto Beer Lovers, get excited. I caught a moment to…

White Squirrel Is Opening a New Location

I have great news for the residents of the Rosedale area. Trinity Bellwoods Coffee Shop White Squirrel  is opening another location at Yonge and Roxborough. The new location will be inside a Freshii and will feature a small patio. White Squirrel is…

Summerlicious: A Taste of Toronto

Twice a year, a special event hits Toronto that makes my taste buds tingle, Summerlicious and it’s chillier counterpart Winterlicious. Across the city, over 150 restaurants offer a prix-fixe menu giving patrons a sampling of their cuisine at a reduced…

World Pride Comes to Toronto

This week in Toronto marks a special event, it is World Pride week from June 20th to June 29th. Toronto is known for being a city with a strong gay culture, and an open heart to anyone who wants to…

Sons of York

One of the best things about a good music festival is being introduced to upcoming bands. This NXNE I met rockers Sons of York who were a part of the Manitoba Music Night at the Cameron House. Sons of York…

The Best of NXNE

NXNE 2014 just came to a close after a full week of a bands, music, boats, beers and hipsters.  I’ve started to dream of a world without hangovers but what I couldn’t live with is a world without NXNE.  I…

Toronto Events: Summer In The City

It’s June and summer is in full swing. This past weekend alone kicked off NXNE and was the College Street Taste of Little Italy Festival, along with a Beer Festival in Yonge & Dundas Square, a RibFest family BBQ in the east end…

A Guide to Your Field Trip This Weekend

Field Trip. No this isn’t school and no there isn’t a school bus, but Field Trip Music Festival is back this weekend, Saturday June 7th and Sunday June 8th . Only in it’s second year,  this Toronto music festival was created in 2013…